Nickelodeon Rebrand 2023

As Executive Producer, I led the production of the 2023 Nickelodeon rebrand. Responsible for the relationship and creative output of nine studios/agencies brought together to produce the new brand identity. Oversaw the development of on-air promos, network ids, broadcast elements, digital and social graphics, and environmental design, custom video and photo shoot, uniquely animated spots and a revamp of the well-known and loved Nickelodeon mnemonic (Nick, nick, nick, nick, nick, nick, nick, Nickelodeon!) Worked closely with Nickelodeon and Paramount executives to assure brand consistency and strategic alignment in addition to internal buy-in and approval.